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Events & Experiential Marketing (Beauty Business & Motia)

Objectives

Plan and deliver standout community events and trade association activations.

My Role

Event planner, campaign support, vendor coordinator.

Actions

- Managed “Makeup & Mojito” event venue, marketing, vendors
- Directed styled photoshoots with scheduling and creative direction
- Coordinated merchandise, stands, and pre/post-marketing for industry events (e.g., FORS)

Results

- Increased engagement and new bookings
- Positive attendee feedback
- Sold out events

End-to-end planning and delivery of compelling in-person events and trade activations to boost engagement and bookings.

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