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Branding & Creative Direction (Team Contribution)

Objectives

Overhaul brand identity from descriptive to emotionally resonant.

My Role

Creative team collaborator, workshops, campaign concepts, asset refinement for consistency.

Actions

- Participated in creative workshops for authentic ideas
- Refined assets for social, email, and web
- Maintained unified visual and written style

Results

- Increased brand awareness
- Positive customer reception of new identity

Collaborative work on a transformative brand refresh to create emotional impact and unified digital identity.