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Meta Ads Campaign: Tattoo Artist

Objectives

Increase monthly qualified leads and bookings using Meta (Facebook/Instagram) ads.

My Role

Campaign strategy, ad creative planning, A/B testing, budget optimisation.

Actions

- Analysed initial lead volume and service pricing (£300 day rate).
- Set target cost per lead (£20). Designed and ran multiple ad variations, targeted by local area and interests.
- Monitored analytics, optimised campaigns weekly, and scaled top performers.

Result

- 400% increase in leads (5 to 20+ per month in 3 months).
- £20 cost per booked appointment.
- Record-high client income.

A targeted paid social campaign designed to drive qualified leads and maximise bookings for a creative service provider, leveraging data-driven strategy and weekly optimisations.