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Email Marketing Campaigns

Objectives

Promote new telematics product to 55,000+ customers with segmented email journey.

My Role

Campaign designer, copywriter, segmentation specialist, automation manager.

Actions

- Segmented list by vehicle type and key contact
- Developed six-step nurture journey with custom messaging
- Tracked open/click rates and refined based on analytics

Results

- Improved open and click rates
- Higher qualified leads and conversions

A data-informed, segmented email nurture campaign designed to maximise customer engagement and sales for telematics products.