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Social & Analytics Integration- Aesthetics Business

My Role

Social strategy, scheduling, analytics integration, creative & copy.

Objectives

Boost organic reach and engagement; connect email data insights to social posting.

Actions

- Analysed email campaigns for open/engagement rates and audience demographics.
- Timed social posts based on peak engagement data.
- Used demographic insights for different areas.

Result

- 20,000+ increase in organic views in the first month.
- Increased engagement & booking

For Thornhill Aesthetics, I engineered a social media and analytics integration plan that grew organic visibility by over 20,000 views in a month. By blending social scheduling with in-depth data from email campaigns and demographic insights, I drove better-targeted content

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