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Reporting & Analytics: Microsoft Clarity & Zapier Integration

Objective

Improve conversion tracking and resolve technical lead flow issues from paid digital campaigns.

My Role

Analytics specialist and technical troubleshooter.

Action

- Compared GA4 and site analytics to identify lead drop-off
- Implemented Microsoft Clarity for user journey analysis
- Fixed Zapier integration to sync Meta/TikTok leads
- Adjusted keyword targeting to reduce user confusion

Results

- Saved hundreds in ad spend with more efficient campaigns
- Restored accurate conversion reporting
- Improved overall campaign ROI

A focus on analytics troubleshooting and optimisation, ensuring accurate tracking and streamlined campaign reporting.